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This study aims to analyze financial technology using SWOT analysis in the banking industry in South Sulawesi. The type of research used in this study is a qualitative research method with a descriptive approach. The research will describe the SWOT analysis Financial Technology for the banking industry in South Sulawesi. Qualitative research aims to obtain a complete picture of a thing according to the human perspective studied. Financial Technology, which is implemented provides strengths, weaknesses, threats, opportunities for the banking world simultaneously so that bankers must improve information technology infrastructure in order to collaborate with financial technology. Further research is expected to be able to analyze the entire territory of Indonesia, due to time constraints, this study is only limited to one province in Sulawesi, namely South Sulawesi Province. The SWOT method analyzes internal strengths and weaknesses as well as opportunities and threats. SWOT is a simple way to estimate the best way to do a strategy.

SWOT Analysis of Financial Technology in the Banking Industry of South Sulawesi: Banking Survey in South Sulawesi