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China is the EU's second largest export market and the largest source of imports. China and Europe have a good trade base. E-commerce is widely used in cross-border trade between China and Europe as a new form of international trade. Through in-depth research on the modes, payment methods and logistics of cross-border e-commerce in China and Europe, it is concluded that the self-operated & platform model is the best cross-border e-commerce model for China-Europe comprehensive experience; third-party payment methods It has become more and more popular among users of both parties. Each card issuer should strengthen collaboration, optimize the clearing process, and maximize the user's convenience. In terms of logistics, both parties need to use policy advantages to open up trading barriers for domestic and foreign goods.

Analysis and Strategic Research on Cross-border E-commerce Development in Sino-European Trade