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Integrated heritage management has become increasingly important for both urban and rural areas, and has now been frequently used as both a philosophy and an approach to revive the decayed areas under various transitional contexts such as rapid urban expansion, economic restructuring, industrial relocation, and globalization. Recent decades have witnessed understandings of heritage value, along with shifting paradigms of urban and rural conservation doctrines. By placing urban and rural development into the ‘bigger picture’, sustainable development which aims to solve contemporary issues without compromising either what has come to us from past generations or what is passed on to future generations, has attracted worldwide attention from all levels of stakeholders. Issues associated with some conservation models have entailed social, economic and environmental conflicts to society, along with the rising tensions related to tourism, commodification, real estates, social justice. In light of the above, this paper argues that sustainable heritage conservation should highlight the value of using an integrated heritage management strategy and approach. Through exploring the ‘ecomuseum ideal’, as a usable integrated heritage management approach, this paper aims to examine its potential use in a peri-rural village in Fujian Province, China. Through a bottom-up process and the participation of various stakeholders, this case employs an eco-museum-like heritage management approach and addresses economic, social and environmental revitalization of the entire previously de-vitalized village. With the intention to examine how the ‘ecomuseum’ ideal might contribute to heritage management in terms of sustainable development, this study will employ a mixed methodology, which includes case study, field survey, interview, questionnaire and path dependency analysis. Based on the findings, this study will discuss the possibility of the ‘ecomuseum’ approach as a working tool, and its potential implications for heritage conservation and management in China will be discussed.

An Exploration of the ‘Eco museum Ideal’ for Living Heritage Management under the Context of Rural Revitalization in China