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The growing substitution patterns of soybeans into horticultural crops in Southern Banyuwangi caused the soy food stocks to decrease. This condition is possible to threaten the pillars of sustainable agriculture. This study was conducted to investigate any socio-economic factors that affect the farming substitution pattern. The purpose of this study are 1) to inventory the socio-economic factors that influence the substitution pattern of farming of soybeans into sweet oranges and dragon fruit, 2) to analyze their farming, and 3) to analyze the economic feasibility of the three farms.We employed descriptive and survey technique in this study. Data technical analysis used is descriptive analysis, Profit and R/C ratio analysis. The results of this study revealed that 1) 77,5% of respondents farmer found soybean farming as economically less profitable than other crops commercialize, 2) soybean farming in the study area suffered average losses of up to IDR 1.796.957,84 per hectare and the sweet citrus fruit farming and the dragon have benefited large enough that the average IDR 51.058.201,83 per season per hectare, and 3) average R/C ratio of 0,85 that soybean farming means are not economically feasible, and the sweet citrus fruit and dragon farming their each 4,95 and 3,81 which means the economically feasible. The policy implication is to make regulations to strengthen farmer’s motivation so that farmers can increase their productivity through the application of the latest technology even though they survive citrus fruits and dragon fruit

Substitution Analysis of Farm Pattern of Soybean (Glycine max) with Sweet Citrus Fruit (Citrus sp.) and Dragon Fruit (Hylocereus undatus) in Southern Banyuwangi