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-The aims of this research is to describe the adoption process, the reason of adoption sustainability and the adoption rate of Jajar Legowo Planting Technology towards farmers in Bantul Regency. This research was conducted by using simple random sampling based on the percentage of the application of Jajar Legowo Planting Technology in Bantul Regency. This research were analyzed using descriptive method. The primary data was taken from interview of 50 farmers as respondents. All respondents are domiciled in Bantul Regency. The result of this research shows that majority of farmer in Bantul Regency has passed all adoption process stages including introduction, persuasion, decision and confirmation. The adoption process that needs to be concidered is persuasion stage at the time of the implementation of demonstration plot, the success of demonstration plot is influenced by the speed of innovation in adoption, so the failure of the demonstration plot should be minimized. The reason of farmer to decide sustainability adoption is because there are some different opinions such as the ease of farming, suitability of land, profit of farming and influence of farmer’s group. It is concluded that the level of the application of Jajar Legowo Planting Technology towards farmer in Bantul Regency is in middle category.

Adoption And Innovation Process In “Jajar Legowo Planting Technology” by Farmers In Bantul Regency