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With the rapid development of Chinese society and economy, rural economy has also made great progress. As an important component of rural social and economic development, land transfer in rural areas is significantly affected by the rapid development of Internet economy. Under the influence of Internet technology and concept, land e-commerce crowd funding model has taken form. However, no in-depth academic study on such model has been found. Therefore, this paper analyzes the development and application of such new-type land transfer model land e-commerce crowd funding in the “Internet plus” era of China at present. It mainly introduces the development features and reasons of China’s land e-commerce crowd funding model, analyzes the functions of such model in details and gives suggestions and countermeasures for the model’s development so as to provide practical and theoretical references for the development of China’s land e-commerce crowd funding model.

Application Research on Land E-commerce Crowd funding Pattern in Land Circulation and Land Crowd funding