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This paper studies the effectiveness of college students’ ideological and political work in the era of big data. First, it systematically elaborates the connotation of the effectiveness of the ideological and political work of college students in the era of big data. Second, it analyzes and reveals the problems in the ideological and political work in the era of big data. Finally, specific countermeasures have been put forward to promote the innovation of the ideological and political education mechanism for college students based on big data, and enhance educators’ informatization capability, innovate research paradigms for big data, improve relevant rules and regulations, and standardize the processing and application procedures of big data, thus accurately grasping the college students’ ideological trend.

Research on Effectiveness of Ideological and Political Education for College Students in the Big Data Era