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At present, the new retail business has gradually been developed, and the retail industry in China is facing a transformation and upgrading, which means challenges and competition for all provinces and regions. This paper aims to establish a DEA model to evaluate the efficiency of provincial new retail industry, and the twenty-five provincial administrative districts are selected as an sample to measure and analyze the new retail efficiency of each province, finally the problems faced by the new retail business will be found out, and then the paper will propose some improvement measures and suggestions. Keywords—DEA; new retail; Malmquist model; total factor productivity

Analysis of the Efficiency of New Retail Industry in Provinces of China Based on DEA Method