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Research methods as literature method and expert interviews are adopted to analyze the plight of the staff sports of China Xinjian Group under the background of the new urbanization construction, and they try to explore main ways for the sport development of the Group. First, constructing a ternary structure for the staff sports management system; Second, focusing on four projects for the employees; Third, shaping the Group culture through staff sports culture brands. Keywords—New urbanization; staff sports; development way

Study on Ways to Develop Sports for Staffs of China Xinjian Group