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This study explores the influence of customer participation on purchase intention in the process of commercial residential purchasing from the perspective of customer perceived value. The aim of the study is to construct a model in which the customer participation indirectly influences the purchase intention through the customer perceived value. First of all, the customer participation scale, the customer perceived value scale and the purchase intention scale of the commercial residential buildings were constructed and tested. Data from a sample of 133 buyers showed that customer participation positively influenced purchase intentions and customers perceived value (quality value, economic value, social value, and emotional value) played a mediating role in this positive relationship.

The Impact of Residential Customer Participation on Purchasing Intention: The Mediating Effect of Customer Perceived Valu