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Batik and its traditional motifs imply cultural values. Various regions provide various motifs, thus, this research explores traditional batiks from Gresik, Lamongan, Tuban and Bojonegoro. This study is a qualitative research. The approach is cultural analysis, the data are collected by sampling, and the data analysis is analytical description. The result shows that Bandeng Loh motif from Gresik, Singo Mengkok from Lamongan, Lokcan and Gedog from Tuban, and Sekarjati and Jonegoroan from Bojonegoro contain cultural values and they are the most popular motifs of young people today. Keywords—motif, consumer, creative, batik, young people

Motifs in East Java Traditional Batiks