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At present, the aging of population is serious in China, so the problem of providing for the aged is a key problem of the society. Community home-based care service model has gradually become one of the main pension models under the study background. The main implementation and management of community home-based care is the grass-roots government, whose image is reflected in the implementation of all aspects of community home-based care. This paper takes Hongkou District, Shanghai community home care services as an example, analyzing how the grass-roots government shapes and improves its own brand image in the community home-based care in the community with the

Research on the Role and Countermeasures of Community Home-Based Care Model in Shaping and Improving the Image of Grass-roots Government