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Based on the new media perspective of multicultural integration, adhering to the thousand-year-old charm of traditional culture, this paper attempts to integrate traditional auspicious characters with modern design, combine the current consumer society and the culture of the times, as well as the new concepts, new thinking, and new carriers of the times, and use the inductive analysis method combining theory and case to carry out the research on modern translation of traditional auspicious characters through the perspectives of "symbolization, graphics, and interaction" to create new visual forms. The translation of tradition to modernity not only demonstrates the long historical and cultural accumulation of auspicious characters, but also activates the unique artistic charm of traditional auspicious characters, which is conducive to the inheritance and development of Chinese traditional

Research on Modern Translation of Traditional Auspicious Characters