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The purpose of this study is to know about the status quo of learning motivation of business English majored students at the undergraduate level, investigate the differences of such students' learning motivations under case teaching method and traditional telling method, and find the correlation between the learning motivation of the students and the teaching method. By understanding the intrinsic dimensions of the learning motivation of such students, this paper constructs an index related to "learning motivation of business English majored students based on case teaching method" and finds out a research mode for improving the learning motivation. In order to achieve the research purpose, literatures on learning motivation and English teaching methods are sorted out and analyzed. A theoretical basis of this research is constructed based on the analysis and a "Business English Majored Students' Learning Motivation Scale" is prepared. The applicability of the Scale is investigated, analyzed and verified by semi-structure interview. Finally, the Scale is determined as the research tool of this study. Taking business English majored students in the City College of Dongguan University of Technology as the research object, this research made a questionnaire survey on student undergone experimental teaching and carried out descriptive analysis and difference analysis on the acquired data. In the end, the study got the following findings and conclusions: first, there are significant differences in the impacts of different teaching methods on the learning motivation of business English majored students; second, such students generally have good learning motivation; third, the case teaching method is highly feasible in business English related courses. Finally, based on the research results, suggestions are made for school administrators, full-time teachers, and businessEnglish majored students: administrators should enhance the training on full-time teachers and provide a good teaching environment and conditions; teachers should enrich their teaching methods and actively guide students to continuously improve their learning motivation; students should improve their learning effectiveness as much as possible by maintaining a high level of learning motivation and familiarizing themselves with relevant teaching methods during professional courses.

Study on Improving the Learning Motivation of Business English Majored Students Based on Case Teaching Method