English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Xi’an traditional folk custom, with wisdom of thoughts and emotions, is a great intangible cultural heritage in the history of mankind. Due to the differences in the translators’ cultural backgrounds, academic aspirations and research methods, it is difficult to find a unified, accurate and standard way to translate the traditional folk terms in English, thus affecting the international communication of folk culture. This article from the perspective of Susan Bassnette’s cultural translation theory aims to study the Chinese-English terminology translation and cross-cultural communication on the folk culture of Xi’an, which bridges the communication between China and foreign countries and support some references for the translation of folk and tourism culture.

A Study of Translating Xi’an’s Traditional Folk Terms From the Perspective of “Cultural Translation Theory”