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The article below describes different aspects of implementation of media-technologies in contemporary architecture. The article focuses more on usage of media facades in high-rise architecture as a very convenient typology of contemporary buildings which can employ LED-screens for creating a new visual image of a single building or a whole city. The article considers the work with media screens in different scales: from screens that cover part of the building to whole urban scale panorama. The article describes character of changes of artistic image of buildings depending on the various capabilities of various types of media screens.

Media Facade as a New Mean of Artistic Image in the Space of the XXI Century City