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Tabuik is a cultural event in Pariaman city which attracts thousands of tourists to witness. Hovewer, beyond its uniqueness, it has its shortages in means and infrastructures. The strategy must be done to overcome the problem. This research used qualitative approach with descriptive methods, informants were determined by Purposive Sampling. Data was collected through observation, interviews, and documentation studies. Data analysis used SWOT analysis through installation of data processing, data analysis, data reduction, gathering conclusions. The results of this study show how there were 13 strategies of the Department of Tourism and Culture in developing tabuik cultural events in the City of Pariaman, namely (1) displaying ritual plans in the process of making tabuik, (2) integrating between tabuik cultural events with senior artists, (3) high solidarity from the community in introducing Pariaman culture, (4) providing access to transportation that provides for tourists, (5) socializing to the whole community about Tabuik, (6) increasing supervision so that visitors are more comfortable, (7) collaborating with private parties to increase tabuik cultural events, (8) completing facilities and infrastructure to support the implementation of tabuik cultural events, (9) collaboration with the Office of communication and information related to network improvement communication, (10) including various types of tabuik rituals that were different from other regions, (11) Placing the socio-cultural side, (12) acting on people who practiced liar parking and raising food prices, (13) implementing and increasing coordination with stakeholders. Keywords—Development Strategy, Tourism and Culture Office, Tabuik Cultural Event

Strategy of Tourism and Culture Office in Tabuik Culture Development Event in Pariaman City