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This research is driven by the phenomenon of numerous students who often fail to notice the previous material, and due to inadequate learning media of Social Studies. Based on the results of observation during the learning process, students often forgot the previous materials, lacked focus on the materials, and had inadequate learning resources. This research aims to analyze the level of validity, practicality, and effectiveness of a macromedia captivate-based instructional media of social studies on scarcity and human needs material of grade VII at Islamic Junior High School of Assyafiiyah, Gondang, Tulungagung. This research was a development research that is used to produce a product. Procedures of this research and development consisted of research and data collection, planning, product draft development, product validation, product revision, and field test. The result of the validation by media experts indicated that the instructional media met the valid criteria with the average percentage of 95.75%. In addition, the validation of materials showed that the media met the valid criteria with the percentage of 93.65%. The practicality test result showed that the media met 4 practicality criteria, which generally indicated that the media was practical. The validators stated that the media can be used with a minor revision. This result was evident in the score comparison obtained by both groups. The experimental group score was higher than that of the control group, that is, 84.13>71.93. Therefore, the macromedia captivate-based instructional media was declared effective. Keywords—Development, Learning Media, Macromedia Captivate

Development of Macromedia Captivate-Based Instructional Media of Social Studies on Scarcity and Human Needs Material of Grade VII at Islamic Junior High School of Assyafiiyah Gondang Tulungagung