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The tradition of the Bekakak doll couples in Gamping, Yogyakarta, is a ceremony scheduled for each year in the Sapar Islamic-Javanese calendar in which the month of Sapar means October in 2019. This ceremony performs the slaughter of a couple of Bekakak brides made of glutinous rice flour as a form of offerings to repel reinforcements. This study focuses on the Bekakak couples from their historical perspective, philosophy, and semiotic characteristics. The method used was descriptive qualitative with Peirce's semiotic analysis. Data were obtained through observation, interview, and documentation of photos, videos and recordings and analyzed by means of the Peirce semiotic approach by reviewing the meaning of the sign (icon, index, and symbols), object, and “interpretant” (the meaning of the sign). The results of the study reveal that the sign on the shape and color of the Bekakak brides describes the followings. First, the construction of the Bekakak couples forms its roots in the visual form of human brides that is fully equipped with fashion and accessory styles of Yogyakarta Paes Ageng. Second, the construction of the Bekakak has experienced significant changes, especially in the dimensions of form, meaning, and function. Third, along with the development of the industry 4.0, Bekakak tradition experienced commodification through creative industries now being aggressively discussed by the Indonesian government.

Construction Trajectory of Bekakak Tradition in Gamping: Analytical Study of Peirce Semiotics