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The article is concerned with the notions of Russian video blogs communication. The purpose of this study is to identify the specifics of communication in video blogs and build a typology of communication models. In order to achieve the purpose, the following objectives were set and solved: the systematization of current notions of communication in new media, presentation of basic communication models in video blogs. The use of a systematic approach allowed to give a comprehensive and multidimensional description of various principles of communication organization in video blogs, to reveal their notions. The video blog is considered to be an author's internet project, which implies regular publication of video materials, developing on the basis of the author's concept and uniting the audience intention synthesis. The main focus of the work is on typology based on the theory of communicative action by Khabermas Yu. In particular, video blogs highlight the communicative, dramaturgical, and instrumental types of action. This field is also supplemented by the description of provocative and playful communication in video blogs, and also characterizes the impact of technologies of maximizing relevance on the interaction between the author and audience of video blogs.

Communication Models in Russian Video Blogs: An Author and Audience Influence on Public Discourse