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Mastery of language literacy is crucial basic skills needed for students to ensure they can face the era of the Industrial Revolution 4.0. This study aims to explore the challenges faced by school administrators in teaching and learning process for the students who is weak in Malay Literacy in primary school. This study was conducted as a case study using qualitative approach. The data collection is conducted through semi-structured interviews. A total of 4 school administrators were selected as a respondents. The interview data was analysed using thematic analysis. The study found 6 themes of challenges that faced by the school administrators which is student learning capabilities, classroom management, teaching aids, student behaviour, parent behaviour and also teachers' burden. The implication of this study is that systematic teaching practices and suitability content of Malay literacy module can help students to learn basic Malay literacy easily and

The Challenges of School Administrators in Teaching and Learning Process for Malay Literacy Subject in Primary School