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The core idea of the article below is the existence of complicated array of deterrent factors that influences innovation activity of agriculture organizations, and subjective, psychological factors among those factors as well. The main goal of this work is to assess the top management and proprietors’ of AIC enterprises readiness to implement the innovations. As a research’ working hypothesis used the decisive role of human factor in answering the question whether to innovate or not. Research hypothesis was tested by representative sample survey formed from AIC enterprises’ top managers, small and medium sized agribusiness enterprises owners. Use of standardized methodic of psychological testing of main innovation readiness components let us to estimate an overall level of innovation readiness as fairly low. The most problematic component appeared to be an organizational readiness, especially in comparison with relatively high results of personal and cognitive readiness. The novelty if idea offered for discussion among scientific community lies in that for AIC organizations innovative activity increasing by state authorities offered more directive approach to these organizations as an object of government regulation and the system of economic incentives for innovative behavior, such as system of standards of innovative activity, which, being unfulfilled, would block the opportunity to access the programs of state support of agriculture for such organizations. Scientific and educational value of author’s proposals is in opportunity to use them in scientific researches in field of innovative activity if agricultural enterprises and in profile universities educational process. Keywords—innovation, readiness for innovation, innovative behavior, agri-food sector, agricultural enterprises, stimulation of innovation.

Innovation Activity in Regional Agriculture: Evaluation of Management and Proprietors’ Readiness