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The competition in education field is tight. Sustainability of private college in Indonesia depends on the number of students obtained. Universitas Komputer Indonesia (UNIKOM) is one of a private college offering several majors, one of them is Management Major. Management Major of UNIKOM Bandung developed well in student increment for each period, which exactly the reason for people to choose studying for higher education. The background problem of this research is the competition condition between each major in a college. This research aims to determine the communication source, which used explanatory survey method. The respondents in this research are sampling’s cluster by taking it gradually. From the values mentioned above, credibility is the most dominant indicator in explaining the source /communicators, while forced indicator is the least dominant, but the difference when compared to the attracted indicator is relatively small by only 0.12. In general, it said that the difference of the three indicators, credibility, attracted, and forced is not too big in making decision. The attitude variable will decide itself by giving contribution, such as affection indicator followed by conation indicator and cognition indicator Keyword—Communicator, Credibility, Attraction, Power, Cognition, Affection, Conation.

The Source of Communication Influences the Students’ Attitude of Deciding Study