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By macro environment PEST analysis, digital fitness equipment market based networking technology is the inevitable result of mutual integration between Internet of Things market and fitness market. Digital fitness equipment highlights the interesting and scientific. And it is currently in good political, economic, social and technological environment. Currently, wearable fitness equipment development and promotion is the key. In a word, digital fitness market has great potential for development. Keywords-PEST analysis; digital fitness equipment;Internet of

PEST Analysis of Digital Fitness Equipment Market Based on Internet of Things Technology