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This study is aimed to identify the factors that influence investment decision making by individual investors in the city of Mataram. Due to the importance of investment decision for individual investor, various factors surely are taken into consideration before deciding into some kind of invesment transaction. Survey is conducted on 100 people from different age groups and professions in the city of Mataram. Most of the respondents choose to invest in asset such as real estate and gold, only a few of them choose market securities as investment. The results of the factor analysis show that there are five factors which affect investment decisions of individual investors in the city Mataram, namely financial literacy, advice and protection, future needs, time duration of investment, and risk and return. Keywords: investment decision, individual investor, financial literacy, advice, future needs,time duration, risk and return

FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN INVESTASI INVESTOR INDIVIDU DI KOTA MATARAM