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The need for appropriate technology by the Indonesian people is unavoidable because of the availability of urban land which is increasingly limited. Consequently, the community is demanded to be creative. This study aims to develop a hydroponic plant business model through the use of information-based appropriate technology. The assisted subjects in the study were urban agricultural UMKM communities incorporated in the SERPIS KRPL in Wonocolo, Jemur Wonosari, City of Surabaya. By using the ADDIE method, model development was carried out for the community in the form of appropriate technology application through a series of systematic activities and can be measured quantitatively. Data instruments were used to determine the level of effectiveness, efficiency, and attractiveness of the products produced. The content expert validation test got a score of 81.29%, in testing the media and design expert validation got a score of 96.43%, while the individual trial scored 81.67%.  The result was that website and social media developed have met the needs of the UMKM KRPL SERPIS community in facilitating the delivery of messages in carrying out their business processes, and they have fulfilled the needs of diverse online users.

Pengembangan Model Usaha Tanaman Hidroponik Melalui Pemanfaatan Teknologi Tepat Guna Berbasis Media Informasi Pada Komunitas UMKM Pertanian Perkotaan