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The importance of the issue of forming the commercial bank's equity is caused by the fact that the decision on gains in equity is based on the principle of calculation and analysis of the initial return on equity, and does not focus on methods for evaluating the prospective return on equity, taking into account its use in the bank's operating activities. The main purpose of the article is to increase the efficiency of the loan institutions’ activity on the basis of a formalized approach to valuating and managing the commercial bank’ s equity as one of the main criteria for expanding operating activities and increasing the competitiveness of the commercial bank. The results of the research are to expand management methods of the commercial bank’s equity on the basis of the optional method valuating the return on equity, which includes elements of gain and return approaches and takes into account the dynamics of price fluctuations during the commercial bank’s operating activities. Based on Black-Scholes dynamic model, the authors use the method for evaluating the effectiveness of gains in equity in two ways: 1. capitalization due to retained earnings; 2. the secondary issue of shares. The mechanism for choosing the capitalization method of the bank based on the return approach is proposed, which allows identifying the most effective method of getting gains in equity, and later, when managing, developing corrective actions regarding the use of equity in the commercial bank’s operating activities.

Applying the n-Based Approach in Management Issues of the Commercial Bank’s Gains in Equity