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Novia, C., Santoso, I., Soemarno, S. and Astuti, R. Departement of Informatics Engineering, Faculty of Engineering, Nurul Jadid University, Probolinggo, East Java, Indonesia Department of Agro Industrial Technology, Faculty of Agricultural Technology, Brawijaya University, Malang, East Java, Indonesia Department of Soil Science, Faculty of Agricultural, Brawijaya University, Malang, East Java, Indonesia

The strategy for improving the competitiveness of SMEs apple chips in Malang Raya by using the concept of the house model