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The purpose of this research was to perform a market research and cost analysis of the fried shallots production. Food product development based on the local agricultural commodities with appropriate technology to the local society in Semau island is an important effort to improve socio-economic development. Shallot is one of the main agricultural commodities in Semau Island. Based on several criteria such as the applied technology, human resources, market potential, and economic contribution, fried shallot has potential as a Local Superior Product from Semau. In this research, fried shallot was developed at laboratory scale and subjected to the chemical analysis, market test and feasibility analysis on the economic aspect. The processing steps of fried shallot include peeling, slicing, mixing, frying and packaging. The results of the chemical analysis showed that moisture and fat contents of the product were comparable to the commercial fried shallot. In the market test, the purchase intention of the product was high enough. Cost analysis showed that the contribution margin ratio was 107%. Based on the technical and economic evaluation, the production of fried shallot was feasible to be implemented on Semau island.

Market research and cost analysis of production of fried shallot as local superior product in Semau Island, East Nusa Tenggara, Indonesia