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In the last 10 years, we have mounted a campaign to increase attention to sugar and sugar-sweetened beverages, including the world’s bestknown brand, Coca-Cola. Our efforts were built on a foundation of new biomedical research. It was long known that sugar promotes tooth decay. But in the last 15 years metabolic, intervention, and epidemiology studies have demonstrated that sugar, and in particular sugar drinks, World Nutrition 2017;8(2)

Marketing of Sugar Drinks—and Disease—in Developing Countries