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Decision-making is an integral part of every human‘s life, both personal and professional, and today‘s highly globalized world brings many different factors that affect the decision-making process. General economic theory of utility is grounded in the assumption that people make decisions rationally. Recently, however, its limits have been challenged by both scientific and professional public the theory of rational choice acknowledges only a limited number of factors that influence the decision-making. The aim of the present article is to discover whether the current debate can be applicable to decision-making processes of flight passengers in a case study of travelers on route from Prague to London. The article presents results of a primary research carried out by authors in 2018. The survey set to explore validity of choice theory in the sector of logistics, in particular in decision-making processes of passengers who buy flight ticket on route Prague London. At the base of result it can be confirmed that the classical theory of rational choice in economical perspective has been proven false. When people‘s behavior, as a result of their decision making, serves as a basis for future predictions of development in a given area, it is essential to take into account other, usually hidden factors, which also affect the decision-making process.

Do Air Passengers Decide Rationally? Case Study of Travellers on Route Prague-London