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现如今人们的日常工作和生活变得丰富多彩影视在这其中扮演着关键的角色。就新媒体语境下的影视文化而言它所突出的不仅仅是传统意义上的视觉和听觉刺激而是价值观之间的冲突所包含的内容有每一个人的价值观和立场、每一件事物存在或者发生的理由。与此同时影视文化价值观还受到互联网文化的影响相应的传播方式发生了较大的变化。因此论文就新媒体语境下影视文化价值观的传播进行分析和探索旨在赋予中国影视文化更加丰富的内涵的和增强其传播途径的快捷性。