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Обсуждаются результаты исследования коммуникативных стилей экскурсовода на материале немецкого языка; исследование включает в себя серию экспериментов: цепочечный ассоциативный, направленный ассоциативный, предварительный уточняющий пилотный опрос и эксперимент, направленный на выбор эффективных речевых стратегий. The results of the study of the tour guide's communicative styles based on the material of the German language are discussed; the study includes a series of experiments: chain associative, directed associative, preliminary clarifying pilot survey and an experiment aimed at choosing effective speech strategies.

PSYCHOLINGUISTIC STUDY OF THE TOUR GUIDE'S COMMUNICATIVE STYLES (BASED ON THE GERMAN LANGUAGE EXAMPLES)