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В статье рассматриваются различные формы оценки в дискурсе СМИ гендерных характеристик участников общественно-политических процессов в англоязычных странах и России. Определена ретроспективная динамика содержания данной оценки, а также формы - скрытые и открытые - ее выражения. The article debates various forms of evaluation of gender in media in Anglo-Saxon and Russian press. The retrospective dynamics of its content, as well as the forms of this evaluation, are disclosed.

GENDER AS THE OBJECT OF EVALUATION IN MEDIA DISCOURSE (on English and Russian mass media)