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Рассматриваются доминанты стратегии перевода, позволяющие реализовать в переводах категорию ХУДОЖЕСТВЕННОЕ, системообразующую в когнитивном акте поэзиса. Это принципы художественной целостности, гармонии формы и содержания, иконичности и отграниченности художественной модели мира, структурные принципы отождествления, со- и противопоставления, а также механизмы детализации, глоссализации и (де)автоматизации восприятия в основе приёма остранения. The article outlines a set of aesthetic dominants constitutive of the cognitive act of poesis and thus fundamental to the translation strategy aimed at the category THE LITERARY. These are the principles of literary integrity, of form-content harmony, of the iconic and delimitated nature of the world model construed in the text and of structural equation, juxtaposition and opposition, as well as the cognitive mechanisms of specification, glossalization and perceptual (de)automaticity crucial to the estrangement technique.

AESTHETIC DOMINANTS AND THE STRATEGY OF LITERARY TRANSLATION