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With the development of the times, the improvement of education quality has a positive effect on promoting the development of our country's economy and society. The effectiveness of educational economics is conducive to speeding up the transformation mode of economy and promoting the optimization and upgrading of industrial structure. At the same time, it can also improve the relationship between income and distribution, narrow the gap between the rich and the poor, and promote the healthy growth of our economy. The first part of this paper describes the development characteristics of educational economics in China, and analyzes its significance. The second part analyzes the challenges and difficulties encountered in the process of the development of China's educational economics, and the reasons for these problems. Finally, the future development of education economics in China is explored. In order to improve the scientificity and effectiveness of education economics and promote the healthy and sustainable development of China's economy, some related development measures have been put forward. 1. The Development Characteristics of China's Educational Economics First of all, educational economics has certain practical value. The content of the study of educational economics can be combined with the actual needs of economic and social development. It is a subject of practical use. It can make concrete research on the important issues and provide many practical and active roles for the development of the economy and society. China's education economics has established its own unique perspective and issues, and the discipline has become more and more clear. It has formed an academic community with a certain scale. It is a very important subject among the educational circles of our country. Secondly, the starting point of educational economics is higher. Many of the predecessors of the education economics of our country are scholars who have strong ability and knowledge in the academic circles. With the continuous development of education economics, they have also progressed to prove the preeminent thinking and excellent horizon of these pioneers. At the same time, the vigorous development of China's educational economics has also led to the development of other disciplines, and has brought positive significance to China's education [1]. Finally, the boundaries of educational economics are becoming increasingly unclear. As a cross subject, educational economics involves many fields. The content of the study is no longer only the field of education and economics. It has gradually been explored in a variety of disciplines, such as sociology, politics, management, and so on. With the continuous development of educational economics and the integration with other disciplines, the boundary of educational economics is becoming more and more unclear and the field of research is broader. 2. The Challenges Encountered in the Development of China's Educational Economics. In the future, there is a gap between the universal demand for educational research data and the quality of data. In the process of empirical study of educational economics, from the past to the present development, the data content involved in the empirical study of China's education economics from the macro state development, to the middle and micro individual aspects. With the continuous development of Internet technology and information technology, big data information has provided more data and data for educational economics research. However, the education data 2018 4th International Conference on Education, Management and Information Technology (ICEMIT 2018) Copyright © (2018) Francis Academic Press, UK 683 information used in our country is only a small part of the extensive research topics in the future. It is an important challenge to improve the quality of data and to increase the amount of data information. From the present perspective, there may be imbalances between educational economics in China in exploring problems and new research methods. In the future development, the increasing number of research topics can help researchers to choose more space in the process of choosing research topics. At the same time, the application of analytical technology is too easy to produce empirical and formalistic empirical phenomena. In many cases, researchers do research topics for new research methods, ignoring the real purpose of the research, not emphasizing the value of the issue, and putting the cart before the horse. Therefore, it is a challenge that the economics of education will face in the future, how to effectively avoid this research, explore the theoretical value of the research, and improve the quality of the research. The advent of the era of big data has a certain impact on all walks of life. It is inevitable that big data will bring more research topics to the traditional educational economics, and provide new research direction and research perspective. However, there is still a distance between the application of big data in education and the effective application of big data. For educational economics, the mass data and information of big data is not the real role. The traditional method of data research is different from that of large data. The research methods of large data have certain accuracy, the logic of statistical test, the representativeness of the research object and the generalization of the research conclusions, all of which are different from the traditional data analysis methods. Therefore, when facing the new big data, the researchers are too concerned about what the big data is and how to solve the fundamental problem. In the era of big data, it is an important challenge for the researchers of educational economics to apply large and traditional data rationally and effectively. It is a problem that how to make reasonable cooperation between the two. In the future education, the issues of research are becoming more and more rich, and the problems of many researchers' cognitive limitations and resource limitations will become more and more prominent, and the contacts between domestic and international colleagues, researchers and managers will become more and more closely. Therefore, in the future of the development of educational economics, it is very important for researchers to keep their initial heart in the process of improving their cognitive level, and to study more valuable issues. How to maintain an objective and independent position is also a very challenging problem for the development of education economics in China [4]. 3. The Future Prospects and Development Measures of China's Educational Economics. First, in the new era, education economics can help our society to solve the development of middle income, and rely on science and technology and educational development to promote the sustainable development of the country. After entering the middle level of per capita income, China needs to accelerate the transformation of the economic development mode and optimize the industrial structure, so as to provide a certain motive force and vitality for the economic growth, thus promoting the healthy and effective development of our country's economy. However, the economic growth is only a superficial phenomenon in the middle income trap. The more serious consequence is the increasing contradiction between income and distribution, the deterioration of the economic situation, the increasing gap between the rich and the poor, and even the polarization of economic development. Therefore, in the future, how to promote the healthy and sustainable development of the economy and improve the situation between income and distribution in our country is a key research content. As a result, it is of great significance for the economic and social development of our country to improve the pertinence, scientificity, and effectiveness of the economics of education, and to play a real role and play a real role[5]. Second, innovation will be an important driving force for talent development, economic development and social development. Judging from the current situation, China will be an important period of economic structural transformation and industrial structure optimization and upgrading in the coming period. On the one hand, educational economics needs to study the

The Development, Challenges and Vision of China's Educational Economics