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LINE’s Youtube Advertisement version “Hari Pertama Kerja itu Rasanya”, in annual Google survey, was the most popular advertisement in Youtube in the year 2016. This research aims to know the influence of LINE’s advertisement version “Hari Pertama Kerja itu Rasanya” towards the Interest 0f PT. Dua Samudera Perkasa’s young employees and how much the influence is. The research used quantitative method. Population for this research is the employees of PT. Dua Samudera Perkasa working at PT. Dua Samudera Perkasa office in Equity Tower who have seen the LINE advertisement “Hari Pertama Kerja itu Rasanya”. The results show that the advertisement “Hari Pertama Kerja itu Rasanya” has an influence towards the interest in PT. Dua Samudera Perkasa’s young employees with the interest to use is 53,6%. Suggestion for the company is to make the next LINE advertisement clearly explain the advantages and Fachry Nurhakim PENGARUH IKLAN LINE VERSI “HARI PERTAMA KERJA ITU RASANYA” DI YOUTUBE TERHADAP MINAT MEMAKAI LINE DI KALANGAN PEGAWAI MUDA PT DUA SAMUDERA PERKASA 42 58 43 features of LINE more, hence people will be more interested in using LINE, it’s features, LINE’s advantages and its other characteristics.