English (United Kingdom)

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This study aimed to study the consumer relationship process of the company Smart School of English, besides raising the relationship marketing tools used, analyze the school-teacher-student relationship, to ascertain the relationship with the suppliers and to identify the characteristics of the students. Therefore, the methodology used was characterized as a quantitative study by means of information collected, constructed by the questionnaires. In addition, DOI: 10.25110/receu.v18i2.6246 1Graduado em Administração pela Universidade Paranaense, UNIPAR, unidade de Umuarama. 2Graduanda em Administração pela Universidade Paranaense, UNIPAR, unidade de Umuarama.

VERIFICAÇÃO DO PROCESSO DE RELACIONAMENTO COM O CONSUMIDOR DA EMPRESA SMART SCHOOL OF ENGLISH