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This research was conducted to determine the factors that influence the intention of adopting information technology in the creative industry in West Sumatra. This research was conducted in West Sumatra with the object of small and medium enterprises based on creative industries in West Sumatra. The population in this study were all owners or managers of small and medium enterprises based on creative industries in West Sumatra. The population size is unknown. The sampling method was purposive sampling with a sample of 200 people. The data analysis technique used SEM (structural equation modeling) which is operated through the SMART / PLS program. The results of this study indicate that the information quality variable has a negative and insignificant effect on perceptions of benefit, the self-efficacy variable has a positive and insignificant effect on perceptions of usefulness, government support has a positive and insignificant effect on perceptions of benefit, and system quality variables have a positive and significant effect on perceptions. On the benefit and the perception variable on the benefit has a positive and significant effect on the interest in using it.

Analisis Faktor-Faktor yang Mempengaruhi Intensi Adopsi Teknologi Informasi pada Industri Kreatif di Sumatera Barat