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McDonald’s has become synonymous with low-wage, low-status, highstress employment: the “McJob.” But that did not deter Tessa Lowinger and Jennifer Wiebe from trying to make McJobs something better. Their 1998 battle to unionize McDonald’s in Squamish, BC, was an important confrontation between Canadian workers and multinationals during the 1990s that attracted international media attention. The two young women, backed by a union experienced in representing service workers, successfully organized their McDonald’s. Their campaign raised hopes of a long-sought union breakthrough in the service sector. However, just over a year later, McDonald’s had triumphed and the union had decertified. Ultimately, the Squamish experience teaches us about the limits of traditional unionism for fast food workers in the current legislative framework and economic climate, and the need for workers, labour activists, and scholars of labour to continue to explore new options.

Learning on the Job: The 1998 Squamish McDonald’s Campaign and New Possibilities for Fast Food Workers