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Government of Indonesia has issued a regulation regarding The Mandatory of Indonesian National Standard (SNI) on Children Toys, but most of the doll craftsman as a small scale industry not ready yet. The objectives of this study were: 1) to analyze the performance of doll craftsman in Bekasi in the implementation of SNI ofchildren toys, 2) to analyze the factors related to the performance of doll craftsman in Bekasi in the implementation of SNI of children toys. This research was conducted in April to December 2015 in Bekasi. The population were 46 core doll craftsman. Thedata collection was conducted by census on the population. The analysis of data was performed by using the correlation test of rank Spearman. The results of this research show that the performance level of the doll craftsman in Indonesian National Standard of Children Toys Implementation is high. The characteristic factors correlated with performance were formal education, business experience, the ability to meet market demand and business investment. The motivation factors correlated with performance is needs for power. The external factors correlated with performanceare the availability of information and the level of doll craftsman empowerment through training. None of theattribute of innovation factors correlated with performance.

Kinerja Pengrajin Boneka di Kota Bekasi, Jawa Barat dalam Penerapan Standar Nasional Indonesia Mainan Anak