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Community broadcasters are obliged to emit pro-social programs in line with their profile, however the aesthetics of their programs and messages is traditional and conventional. To test this assumption, the second season of the TV movies: The Perfect Wave, Nasze dzikie serca and series When Calls the Heart were subjected to qualitative analysis. It was found that they addressed issues of: mining, fatherhood, ecology, and functioning of public services. Analysis of reception indicated a favourable response. Conventional aesthetics of the movies, not so much their religious and social messages, was found to be objectionable by some viewers. Słowa kluczowe: nadawca społeczny, odpowiedzialność mediów, wspólne dobro, klasyczne konwencje, hollywoodzka estetyka, serial, film, strategia promocyjna, plakat, recepcja, słowa klucze, forum, post, recenzja, debata publiczna, górnictwo, sądownictwo, ojcostwo, ekologia, religijne przesłanie

Filmy w TV Trwam: przysposobienie do publicznych debat