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The purpose of this researchis lo know the role of brand image lo mediate the influence of green marketing on Aqua brand loyalty of drinking water. This research was conducted on 100 students of Faculty of Economies Udayana University Non-Regular Program.. Data analysis technique used is path analysis technique (path analysis) and test of sobel. Based on the results of research conducted, found that green marketing has a positive and significant impacton brand image,green marketing has a positive and significan impact on brand loyalty, brand image has a positive and significant impact on brand loyalty and brand image significantly able to mediate the influence of green marketing on consumer brand loyalty bottled drinking water Aqua. This shows the greater the green marketing gained and perceived by consumers, the greater the sense of brand image and brand loyalty that arise from the self to bottled drinking water Aqua consumers.

PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND IMAGE