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The key issue in higher education quality is the significance of strategic quality initiatives in fulfilling the desire of our stakeholders who may have different perspective views on higher education. The most important issue is to have a direct understanding of quality initiatives, the attributes of quality being used for day to day operations, and the sort of performance driven indicators that are being developed to measure quality. Therefore it is imperative to identify the best practice as a holistic approach that supersedes individual's needs and desires. Touching on soft skills based on core values to sustain strategic quality initiatives plays a vital role. Quality management (QM) initiatives in service companies have been an ongoing effort whereby some have achieved considerable success while others have been less successful. This paper highlights the experience by UNITEN in its drive towards the vision of being a leading quality university

Sustainable Quality Management - You Know It, But Do You Have It?