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This article outlines a research design for a qualitative comparative study of communication across platforms, media and contexts – in China, the US and Denmark. After addressing the limitations in previous research on digital media in everyday life, we argue in favour of a comparative ethnography of communication that emphasizes the study of intermediality by taking a people-centred approach. The methodological design combines network sampling and maximum variation sampling with communication diaries and elicitation interviews. This design makes it possible to collect small and deep communicative trace data, to capture individuals’ unique linking of all the communication tools and channels available to them and, in turn, to identify the role of the internet as it interacts and intersects with other forms of communication.

Tracing Communicative Patterns: A comparative ethnography across platforms, media and contexts