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Objective:  The purpose of this article was to analyse the impact of the meaning of business activity on employees’ motivation. In the article, the basic contexts between the terms within the studied issue were presented. Methodology:  Several methods and thought processes have been used in the article, such as analysis, synthesis, comparison, abstraction, or questionnaire survey. After analysing the theoretical background, questionnaires, interviews and observations were conducted and evaluated and their results led to the creation of specific recommendations. The research was carried out periodically in 2016 and subsequently in 2018. Findings:  The basic sense of the functioning of the company must be properly explained to the employees in order to increase the level of their motivation. Only if employees identify themselves with the tasks assigned, they will take responsibility for them and will be willing to work with enthusiasm and interest. Such behaviour will have an impact on improving the efficiency of work performance and individual processes, which will also increase the overall efficiency of the organization. The first questionnaire survey revealed the high positive impact of several factors on increasing employee motivation. For example: interest in work; strive to be a good employee of the company; involvement in the workplace. The respondents of the second survey identified involvement in decision-making and participation in problem solving as important factors. Value Added:  The core value of this article is based on the recommended model. In addition to the model that illustrates the basic elements in employee identification with the business meaning, a mechanism has been created to achieve this goal. If this mechanism, consisting of six key points, is used to implement a project, it can be assumed that employees will understand the importance of specific tasks. Recommendations:  Motivation as an inner force of shifting a person – an employee – to achieve specific goals can be influenced by the motivation process. This process uses specific motivational tools to influence the behaviour of individuals. In line with this idea, the motivation of employees should be explored and encouraged. The main recommendation is to pay attention to identification of employees with the business meaning. In this case, employees will be involved in the decision-making, will be identified with the assigned tasks and will be willing to work with enthusiasm and interest.

Increasing the Motivation of Human Potential via Identifying with the Meaning of the Business Activity