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A survey was conducted to assess the attitudes of Midwestern retail nursery operators concerning current marketing, promotion, sales, and service practices of their wholesale nursery stock suppliers. Completed questionnaires were received from 290 individuals (42.2% response rate). Respondents indicated quality of plant materials (96.5%), availability of plant materials in desired quantities (67.8%), wide assortment of plant materials (53.5%), and price of nursery stock (40.3%) were very important reasons for conducting business with a wholesale supplier. The majority of respondents said they were ‘very satisfied’ with the condition of bare-root trees and shrubs (75.1%), bedding plants (72.9%), herbaceous perennials and ornamental grasses (72.2%), container-grown trees and shrubs (72.0%), and balled-and-burlapped trees and shrubs (67.4%) shipped by their wholesale supplier. Over one-half (56.5%) also said they were ‘very satisfied’ with aquatic plant shipments. On those occasions when plants arrived in unsatisfactory condition, the most frequently cited problems were, dry bare-root stock (34.4%), physically damaged container-grown stock (56.0%) and balled-and-burlapped stock (40.0%), undersized herbaceous plants (20.3%), and aquatic plants damaged in transit (12.1 %). In general, retailers were most favorably impressed with the respectful and helpful way wholesalers attempted to meet their business needs (57.1%). Retailers were most frustrated with shortages, unauthorized substitutions, and last-minute cancellations (31.9%).

Midwestern Retail Garden Centers Identify Satisfaction/Dissatisfaction with Supplying Wholesale Nurseries