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Seventy-two completed questionnaires sent to landscape maintenance firms in Georgia were received for a response rate of about 38%. Approximately two-thirds of the landscape maintenance firms were located in the metro Atlanta area and about 98% of their projects were in Georgia. Firms surveyed were involved primarily (approximately 95% of their projects) in outdoor maintenance activities, however, 50% of the large firms were involved in some level of indoor plant maintenance. Three size classes of firms were established based on their 1993 wholesale value of plant material purchased, small (&amp;lt;$25K), medium ($25K-$100K), and large (&amp;gt;$100K). The large firms accounted for 26% of the respondents, 72% of the gross revenue, and 79% of the plant materials purchased. Plant material purchased from growers (52.5%), rewholesalers (35.0%), brokers (8.5%), and garden centers (3.9%) accounted for 99.9% of plants purchased by landscape maintenance firms. Industry trends most frequently identified by respondents to have a positive impact on the industry over the next 5 years were: (1) an improving economy (38.7%), (2) consumer emphasis on plant quality (18.1%), and (3) alternative debris disposal such as composting and recycling (12.6%). The 3 trends with the greatest potential for negative impact on the industry were identified as: (1) unprofessional, new firms that submit unrealistic low bids (28.4%), (2) mandatory employee benefits and government regulations (22.7%), and (3) public concern regarding pesticide safety (17.0%).

Landscape Maintenance Firms: I. Business Features and Factors Influencing Industry Performance