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Abstrak Kabupaten Boyolali merupakan pusat populasi sapi perah tertinggi di Jawa Tengah. Wilayah yang memiliki populasi sapi perah berada di Kecamatan Cepogo. Berdasarkan mutasi anggota KUD Cepogo tidak semua anggota KUD aktif dalam unit usaha susu. Penelitian ini bertujuan untuk menganalisis persepsi anggota terhadap unit usaha susu KUD Cepogo, menganalisis faktor-faktor pembentuk persepsi terhadap unit usaha susu KUD Cepogo, dan menganalisis pengaruh antara faktor-faktor pembentuk persepsi terhadap unit usaha susu KUD Cepogo. Analisis data menggunakan Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa 67% anggota memiliki persepsi yang baik terhadap unit usaha KUD Cepogo. Faktor-faktor pembentuk persepsi anggota terhadap unit usaha susu KUD Cepogo meliputi: pendidikan formal, pendidikan non formal, pengalaman, pendapatan, dan motivasi. Faktor-faktor pembentuk persepsi secara simultan berpengaruh signifikan terhadap persepsi anggota unit usaha susu KUD Cepogo. Secara parsial variabel pengalaman, pendapatan, dan motivasi berpengaruh signifikan terhadap persepsi anggota, sedangkan variabel pendidikan formal dan pendidikan non formal tidak berpengaruh signifikan terhadap persepsi anggota terhadap unit usaha susu KUD Cepogo.Kata kunci: Unit Usaha Susu, KUD Cepogo, PersepsiAbstract Boyolali Regency is the highest dairy population center in Central Java. The area that has a dairy population is in Cepogo Subdistrict. Based on cepogo kud member mutation, not all kud members are active in milk business unit. This study aims to analyze the perception of members of the cepogo kud milk business unit, analyze the factors that shape the perception of the cepogo kud milk business unit, and analyze the influence between the factors that shape the perception of the cepogo kud milk business unit. Data analysis using Multiple Linear Regression. The results showed that 67% of members have a good perception of cepogo kud business unit. Factors that shape members' perception of Cepogo's dairy business unit include: formal education, non-formal education, experience, income, and motivation. The perception-forming factors simultaneously have a significant effect on the perception of members of the Cepogo KUD dairy business unit. Partial variables of experience, income, and motivation have a significant effect on members' perceptions, while the variables of formal education and non-formal education have no significant effect on members' perception of cepogo's dairy business unit.Keywords: Dairy Business Unit, Kud Cepogo, Perception

PERSEPSI ANGGOTA TERHADAP UNIT USAHA SUSU KOPERASI UNIT DESA (KUD) CEPOGO KECAMATAN CEPOGO KABUPATEN BOYOLALI