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This study aims to determine the effectiveness of personal selling at PT. Wisundha Network Globalindo Tabanan. The type of this research is descriptive research with qualitative approach. Subjects in this study are employees who provide information about the effectiveness of personal selling at PT. Wisundha Network Globalindo Tabanan. The object of this research is the effectiveness of personal selling at PT. Wisundha Network Globalindo Tabanan. The analysis of data using measures of effectiveness with effectiveness criteria is very effective, effective, effective enough, ineffective, and highly ineffective. The results showed that PT. Wisundha Network Globalindo Tabanan has not been able to achieve the set targets, but the results of 81.2% effectiveness calculations are very effective. Analysis of monthly personal selling effectiveness during one year shows that in January, February, March, April, and May sales are effective and in June, July, August, September, October, November, and December sales are very effective.

EFEKTIVITAS PERSONAL SELLING PADA PT. WISUNDHA NETWORK GLOBALINDO TABANAN